Amar Sinha, COO, Radico Khaitan, is of the opinion that India’s alcohol consumption dynamics are very different from those of the rest of the world. Today, most of the IMFL premium brands are made of grain spirit. They have not only flourished in the country but are gaining recognition oversees,...
Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited believes India is a price-sensitive country and IMFL, being cost effective, is immensely popular among liquor consumers in India. Additionally, the ‘Vocal for Local’ campaign will give Indian whiskey companies/brands an opportunity to revolutionise the space as they can take...
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