Video calling appears to have eliminated all possible barriers of distance for sales teams, besides saving time, energy and costs associated with travelling. But companies need to be careful about how their salespeople approach the Zoom sales call. COVID-19 pandemic has accelerated the use of video conferencing as a tool...
Jobs of the future will reflect new technologies and paradigms with the rise in green economy jobs, roles in engineering, Big Data and AI as well as traditional roles that emphasise greater human interaction and people skills. With the unlocking of the economy post the lockdown, there is light at...
Prof Veena Kumar, Director, Competitive Edge Consultants, examines the evolving customer behaviour post-pandemic and the response of automotive companies. She advises players to emphasise on empathy, keep costs down, talk to the entire family rather than appealing to individual desires, bring new solutions and prepare for a variable pace of...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
Rajesh Pandit, Management Consultant, Bangalore; Peeyush Gupta, Vice President, Marketing & Sales, Tata Steel, Kolkata, and D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sales have turned topsy-turvy in the COVID-19 world and beyond, the marketing & sales function of the supplier...
Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence the way they strategize, engage with consumers and drive innovation. As an added complexity, customers also want to control...
Dr Venkatesh (Venky) Shankar, Professor of Marketing and Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University, suggests a three-pronged strategy for B2B firms post-COVID – navigate the turbulent present, prepare for recovery in the immediate future, and position...
Dr K. Rajeshwari, Great Lakes Institute of Management, feels that post-COVID, B2B firms with more empowered & agile sales teams, higher levels of digitization and innovative offerings will stand a better chance of success. In addition, sales teams now need to get redeployed, based on their adeptness of digital and...
India Business & Trade is a thought leadership initiative of the Trade Promotion Council of India, a premier trade promotion body recognised by the Department of Commerce, Government of India.
India Business & Trade
M-62, Saket, New Delhi-110064, India
Stay ahead in the dynamic world of trade and commerce with India Business & Trade’s weekly newsletter.
Copyright © 2026 India Business & Trade. All Rights Reserved
