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COVID-19 is an opportunity to de-commoditize the B2B business

COVID-19 is an opportunity to de-commoditize the B2B business

July 24, 2020/
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Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...

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