Vinod Giri, Director General, Confederation of Indian Alcoholic Beverage Companies explains that there are several products made entirely from malt spirits such as Amrut, Paul John, Rampur etc. Besides, malt spirits are also being used for blending with ENA by a large number of Indian products. Image credit : https://bit.ly/345yYzI...
Amar Sinha, COO, Radico Khaitan, is of the opinion that India’s alcohol consumption dynamics are very different from those of the rest of the world. Today, most of the IMFL premium brands are made of grain spirit. They have not only flourished in the country but are gaining recognition oversees,...
Given its food security issues with barley, India defied global whisky conventions to successfully build an industry from molasses. Paul P John, CMD, Paul John Single Malts admits that while they are managing to export small quantities for private bottling/blends, Indian aged malt whisky companies will have to work on...
Vijay Rekhi, Founder Chairman, Vizanar Alcobev & FMCG Advisors, emphasises that Indian single malts are not necessarily inferior, and brands like Paul John and Amrut have garnered acclaim in the global whisky market. But Indian companies face a major constraint in terms of investments and getting a return on capital,...
Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited believes India is a price-sensitive country and IMFL, being cost effective, is immensely popular among liquor consumers in India. Additionally, the ‘Vocal for Local’ campaign will give Indian whiskey companies/brands an opportunity to revolutionise the space as they can take...
Vinod Giri, Director General, Confederation of Indian Alcoholic Beverage Companies believes that while there are clear GI opportunities in India due to raw material (local grains, sugarcane, Kashmir hops, spices), climatic conditions, geographic provenance (e.g. Himalaya, Nilgiris), product (fenny, toddy) etc., it needs strong support from the Government. GIs are...
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