The demand for SEO professionals surged in recent years, driven by digital expansion and AI integration. However, 2025 sees a slowdown in hiring, with companies focusing on experienced talent and strategic outcomes over rapid team expansion. The market is shifting from a hiring boom to a more selective, skill-driven approach....
IIM Ahmedabad’s Professor A. K. Jaiswal opines that today, marketing is not just about advertising, it’s also about customer engagement. Online customer reviews and the positive word-of-mouth about your products by them (customer to customer marketing) can bring great returns for brands. IBT: What have been the major drivers of...
Siddharth Lal, MD, Bruce Clay Australia talks about the journey and relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based medium’. He strongly suggests that companies desist from taking unethical short cuts en route to ranking on Google search...
Anuj Kapoor, Assistant Professor of Marketing, IIM Ahmedabad opines that Search Engine Optimization (SEO) won’t reap as many dividends in the COVID age as before. This is partly due to the fact that consumers have more time in hand and they can easily go through their organic search compared to...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as India’s young population enhances its consumption of digital media, marketers will have to accelerate their shift in spending and...
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