The Indian retail market is on the brink of a significant upswing, with 41 million square feet of retail space slated to open across seven major cities from 2024 to 2028, according to a study by JLL India. Delhi-NCR leads with 34% of the total supply, followed by Chennai at...
Manish Tiwary, Vice President, Amazon India states that customers from over 99.3% pin codes shopped on Amazon.in with more than 3X more customers signing up for Prime during the festive season as compared to a normal business day, with 3 out of 5 signups coming from beyond the metros from...
Prof. Arpita Srivastava, XLRI, opines that customers really appreciate companies that respect their time and space. Marketers have to shift to new tracking and automation capabilities given the rise in digital consumption among customers and at the same time divide between online and offline blurring. She adds that there can...
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