In a recent episode of “Food Frontiers,” hosted by India Business and Trade, Sanjeev Banga, President of International Business at Radico Khaitan, shared insights into the company’s global expansion strategies. Radico Khaitan, a prominent Indian beverage alcohol producer. During the discussion, Mr. Banga emphasised the company’s commitment to innovation, quality,...
A number of Indian origin packaged aged blended/single malt spirits are taking the world by storm. This is due to the efforts of three brands – Amrut, Paul John and Rampur – that are changing the face of Indian whisky industry. Yet, the country lags behind the likes of UK...
Given its food security issues with barley, India defied global whisky conventions to successfully build an industry from molasses. Paul P John, CMD, Paul John Single Malts admits that while they are managing to export small quantities for private bottling/blends, Indian aged malt whisky companies will have to work on...
Vijay Rekhi, Founder Chairman, Vizanar Alcobev & FMCG Advisors, emphasises that Indian single malts are not necessarily inferior, and brands like Paul John and Amrut have garnered acclaim in the global whisky market. But Indian companies face a major constraint in terms of investments and getting a return on capital,...
Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited believes India is a price-sensitive country and IMFL, being cost effective, is immensely popular among liquor consumers in India. Additionally, the ‘Vocal for Local’ campaign will give Indian whiskey companies/brands an opportunity to revolutionise the space as they can take...
Vinod Giri, Director General, Confederation of Indian Alcoholic Beverage Companies believes that while there are clear GI opportunities in India due to raw material (local grains, sugarcane, Kashmir hops, spices), climatic conditions, geographic provenance (e.g. Himalaya, Nilgiris), product (fenny, toddy) etc., it needs strong support from the Government. GIs are...
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