The Ministry of Electronics and Information Technology (MeitY) notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023 on April 6, with some key provisions pertaining to online gaming and misinformation. The regulations are expected to provide a stable growth trajectory to the industry, thereby making...
Prof. Ashita Aggarwal, Professor of Marketing, S.P. Jain Institute of Management & Research, explains e-commerce in India has grown more during lockdown as against a year before that. Companies like Amazon, Reliance, etc., are trying to cash this opportunity through strategic sales, buyouts, and collaborations. She adds that brands can...
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