Even as exporters struggle with varying international standards for agricultural crops Sujit Patra, Secretary, India Tea Association, explains how the lack of internal harmonisation of standards in the tea is affecting the industry. In his view, until sufficient data is generated, and we come to a consensus on the standards...
Dheer Shah, MD, Jivraj Tea Company, highlights a common issue that the industry faces in overseas markets – lack of knowledge of Assam tea. He stresses on the need for a focused brand building approach in this regard to establish a premium positioning for the product. IBT: How did the...
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