The ongoing Iran-Israel conflict has raised serious concerns for Indian tea exporters, particularly around the premium orthodox tea variety heavily exported to Iran. Exporters report falling sale volumes and prices due to shipment uncertainties, rising logistics costs, and payment risks. Despite an overall growth in tea exports during April-May 2025,...
In this inaugural interview under the Food Frontiers series, India Business & Trade engages with Nauman and Yatin Charaniya, two enterprising brothers who have turned tea, India’s favorite beverage into an instant premix available worldwide with Senso Foods. The journey of Senso Foods commenced when the brothers discovered a critical...
Adverse weather conditions, particularly high temperatures and insufficient rainfall have posed significant challenges for the tea industry in India. The industry has registered production declines owing to prolonged dry period and extremely high temperatures. This is compounded by pricing pressures in the market. Data released by Tea Board shows that...
Tea has been a beloved part of our daily beverage consumption, across the geographical locations of India. Whether Masala Tea, Lemon Tea, Paal Chaaya (Kerala) or Darjeeling Tea, Indians across the country consume this hot brew in sickness and in health. Sonam Kasera, the 2nd generation entrepreneur of Kamrup Tea...
Not long ago Tea was a symbol of highly sophisticated social etiquette in aristocratic society. Presently, people of all sections of society commonly consume tea as a social beverage. Served in the homes of both the rich and the poor, tea has played a pivotal role in bridging the inequalities...
Chaizup Beverages LLP has been producing fine quality teas at its facilities in the Nilgiris, Assam and West Bengal for the last five decades. From offering customized tea bags, premix, floral and herbal teas to bulk tea packing and private labelling, the brand has emerged as one of the top...
Pushkar Mukewar, Co-founder and CEO at Drip Capital, comments that it is time to leverage the market of Iran for India’s tea exports, which is the largest importer of Indian tea. Venturing into the green tea market, staying abreast of the evolving packaging and consumption trends would provide Indian tea...
While developed countries have traditionally been stringent on maximum residue limit or MRL norms, the same are now being adopted in bits and pieces by some developing countries. This is leading to stoppage in shipments and general panic among the exporting community. In the long term, it can cause serious...
Sujit Patra Secretary, Indian Tea Association, states that Covid-19 pandemic has already affected Indian tea exports. Iran is a key market for Indian tea, and the current payment issues can provide inroads to the competition. Therefore, the issue must be resolved at the earliest. Image credit: https://bit.ly/37r3qG5 IBT: What role does...
Dheer Shah, MD, Jivraj Tea Company, highlights a common issue that the industry faces in overseas markets – lack of knowledge of Assam tea. He stresses on the need for a focused brand building approach in this regard to establish a premium positioning for the product. IBT: How did the...
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