Facing soaring U.S. tariffs and sidelined in the global narrative, Chinese manufacturers are fighting back—not with lawyers or lobbyists, but with livestreams and viral videos. In a bold digital pivot, factories are exposing the real cost of luxury, selling directly to consumers, and even eyeing India as a strategic backdoor...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as India’s young population enhances its consumption of digital media, marketers will have to accelerate their shift in spending and...
Naveen Tewari, Founder & CEO, InMobi Group, discusses the growth trajectory of Roposo, the company’s short video sharing app. He also explains that the onset of COVID-19, recent ban on Chinese apps and the push by the government towards an Aatma Nirbhar app ecosystem present a rare opportunity for homegrown...
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