Vijay Rekhi, Founder Chairman, Vizanar Alcobev & FMCG Advisors, emphasises that Indian single malts are not necessarily inferior, and brands like Paul John and Amrut have garnered acclaim in the global whisky market. But Indian companies face a major constraint in terms of investments and getting a return on capital,...
Dr Lalit Khaitan, Chairman and Managing Director, Radico Khaitan Limited believes India is a price-sensitive country and IMFL, being cost effective, is immensely popular among liquor consumers in India. Additionally, the ‘Vocal for Local’ campaign will give Indian whiskey companies/brands an opportunity to revolutionise the space as they can take...
Vinod Giri, Director General, Confederation of Indian Alcoholic Beverage Companies believes that while there are clear GI opportunities in India due to raw material (local grains, sugarcane, Kashmir hops, spices), climatic conditions, geographic provenance (e.g. Himalaya, Nilgiris), product (fenny, toddy) etc., it needs strong support from the Government. GIs are...
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