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India’s travel ad spend grew 28% in 2024, with 62% going to YouTube and Insta

India’s travel ad spend grew 28% in 2024, with 62% going to YouTube and Insta

June 10, 2025/

YouTube and Instagram accounted for more than 62% of digital ad spending, driven by the popularity of short-form videos and influencer-led content that boosted campaign visibility. Influencer marketing saw a 45% year-on-year growth, with a strong focus on local travel, weekend escapes, and practical travel advice. Image credit: Pixabay India’s...

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Atal Pension Yojana Hits Major Milestone: Over 9 Crore Subscribers Enrolled Across India

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Italian PM Meloni thanks PM Modi for “Melody” gift, sends social media into a frenzy

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Reduction in VAT may give relief to consumer

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Luxury Home Demand in India Hits Record High After 12 Years

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