Video calling appears to have eliminated all possible barriers of distance for sales teams, besides saving time, energy and costs associated with travelling. But companies need to be careful about how their salespeople approach the Zoom sales call. COVID-19 pandemic has accelerated the use of video conferencing as a tool...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to investments in digital marketing and brand building. But he also asserts that while companies should retain confidence in their salesforce, the latter has to urgently adopt...
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