Global shapewear and lifestyle brand SKIMS has partnered with Reliance Brands Limited to officially enter India. The brand will launch its first physical stores in Delhi and Mumbai, marking its debut in one of the world’s fastest-growing premium fashion markets.
Key Highlights
- SKIMS has partnered exclusively with Reliance Brands Limited to enter India.
- The brand will open its first stores in Delhi and Mumbai.
- Reliance will manage SKIMS across physical retail and digital channels.
- India becomes SKIMS’ next major global expansion market.
- The brand aims to capitalize on rising demand for premium fashion in India.
Global shapewear and lifestyle brand SKIMS has announced its official entry into India through an exclusive partnership with Reliance Brands Limited (RBL). Under the agreement, Reliance Brands will operate the label across offline and online channels, with the first flagship stores set to open in Delhi and Mumbai.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has emerged as one of the world’s fastest-growing fashion brands by offering innovative shapewear, underwear, loungewear and essentials designed for comfort, inclusivity and performance.
The India launch forms part of SKIMS’ ongoing international expansion strategy following recent store openings in London and Dubai, with additional launches planned in Hong Kong and Seoul.
Reliance Brands said India’s rapidly growing premium fashion market and increasing consumer demand for globally recognized brands make the country a strategic destination for SKIMS.
Commenting on the partnership, Isha Ambani, Director of Reliance Retail Ventures Limited, said the brand has transformed the global perception of comfort, fit and inclusivity while resonating strongly with modern Indian consumers seeking aspirational yet functional fashion.
SKIMS Co-Founder and Chief Creative Officer Kim Kardashian said the company has witnessed tremendous enthusiasm from Indian customers and is excited to welcome them through its first retail stores in the country.
Co-Founder and CEO Jens Grede added that Reliance Brands’ experience in successfully building international fashion labels in India makes it the ideal partner to expand SKIMS’ presence in one of the world’s most important consumer markets.
The rollout will be implemented in phases, beginning with stores in Delhi and Mumbai before expanding into additional cities and digital channels over time.
Reliance Brands currently manages an extensive portfolio of leading international fashion and luxury labels in India, while SKIMS continues expanding globally with its women’s collections, menswear line and strategic partnerships, including collaborations with major international sports organizations.
