Smartphones Target Different Sibling Personalities and Budgets
Key Highlights
- vivo has positioned six smartphone offerings across different price points for Raksha Bandhan gifting.
- The vivo T5e starts at ₹13,999 for the 4GB+64GB variant.
- The T5 Lite 44W 5G is priced at ₹19,999 and features a 6,500mAh battery with 44W charging.
- The vivo S2 is priced at ₹39,999 and combines a slim design with a 7,050mAh battery.
- The V70 FE, priced at ₹44,999, features a 200MP OIS main camera and 7,000mAh battery.
- The V70 and V70 Elite are positioned as family photography-focused devices with 50MP ZEISS selfie cameras.
- The V70 starts at ₹59,999, while the V70 Elite is priced at ₹66,999 for the specified variants.
- The X300 FE sits at the top of the gifting lineup at ₹89,999 for the 12GB+256GB variant.
- The devices target users ranging from budget-conscious buyers to photography, gaming and premium smartphone enthusiasts.
New Delhi, August 20: Smartphone maker vivo has outlined six devices across multiple price segments as Raksha Bandhan gifting options, positioning individual models around different sibling personalities and use cases ranging from everyday connectivity and travel to photography, gaming and premium performance.
The selection spans from the ₹13,999 vivo T5e to the ₹89,999 X300 FE, giving buyers options across entry-level, mid-range, premium and flagship-oriented price categories.
The company is positioning the devices around specific user profiles rather than relying solely on price segmentation.
T5e targets everyday connectivity
The vivo T5e is the most affordable device in the lineup, priced at ₹13,999 for the 4GB RAM and 64GB storage configuration.
It packs a 5,500mAh battery, with vivo claiming up to 28 hours of calling and 13.5 hours of social media usage.
The smartphone features a 6.74-inch HD+ display with a 90Hz refresh rate.
It also offers IP64 protection and military-grade durability, alongside AI-powered creation tools for editing and enhancing photographs.
The device is positioned primarily as a budget-friendly option for younger siblings and users whose priorities are communication, social media and everyday smartphone use.
T5 Lite focuses on travel and battery life
At ₹19,999 for its 4GB+128GB configuration, the vivo T5 Lite 44W 5G targets users who prioritise battery endurance and outdoor usage.
The smartphone features a 6,500mAh battery paired with 44W FlashCharge.
It carries an IP65 dust and water resistance rating, which provides additional protection during outdoor activities and travel.
Its 6.74-inch display offers a 120Hz refresh rate and brightness of up to 1,200 nits, improving outdoor visibility.
vivo is positioning the device as an option for users who frequently travel and rely heavily on navigation, photography, music and other mobile services.
S2 combines design with large battery
The vivo S2, priced at ₹39,999 for the 8GB+128GB configuration, targets buyers for whom smartphone design is an important consideration.
It features a slim 7.99mm profile and a 3D curved AMOLED display.
For photography, the device includes a 50MP Sony main camera and a 32MP front-facing camera.
The smartphone is powered by the MediaTek Dimensity 7360-Turbo processor and carries a sizeable 7,050mAh battery.
The combination positions the S2 as a design-oriented device that also retains a strong focus on battery life and everyday performance.
V70 FE focuses on design and photography
Moving further into the premium segment, the vivo V70 FE is priced at ₹44,999 for the 8GB+128GB variant.
Its Northern Lights Purple finish uses what vivo describes as its Darkness Glow technology, giving the device a distinctive visual appearance.
The smartphone features a 200MP main camera with optical image stabilisation and a 50MP Eye AF group selfie camera.
Its AI Photography Suite provides software-based tools for editing and enhancing images.
The V70 FE is equipped with a 7,000mAh battery and supports 90W FlashCharge, combining its photography and design focus with high-capacity battery hardware.
V70 series targets family photography
The vivo V70 and V70 Elite are positioned around family photography and group selfies.
The V70 is priced at ₹59,999, while the V70 Elite costs ₹66,999 for the specified 8GB+256GB variants.
Both feature a 50MP ZEISS selfie camera with a 92-degree field of view designed to accommodate larger groups within the frame.
The devices also feature a 50MP ZEISS Night Telephoto camera for low-light and longer-distance photography.
An AI Holi Portrait mode is designed specifically for colourful festive photography.
The V70 Elite adds Qualcomm’s Snapdragon 8s Gen 3 chipset, providing additional performance for gaming and other demanding applications.
The series also features a 1.5K OLED display with narrow bezels.
X300 FE sits at top of gifting range
At ₹89,999 for its 12GB+256GB configuration, the vivo X300 FE is the most expensive smartphone in the Raksha Bandhan selection.
The device features 50MP ZEISS main and telephoto cameras, with the telephoto system supporting zoom of up to 100x.
It can also be paired with the ZEISS Telephoto Extender Gen 2 for additional photography capabilities.
The X300 FE features a 6.31-inch display with claimed peak brightness of 5,000 nits.
Performance is handled by the Snapdragon 8 Gen 5 platform.
The smartphone carries a 6,500mAh battery and supports 90W wired FlashCharge along with 40W wireless charging.
Smartphones positioned across ₹13,999-₹89,999
With the six offerings, vivo is targeting a wide range of gifting budgets and smartphone preferences during the festive period.
The lineup ranges from affordable devices focused on connectivity and battery life to premium models centred on photography, performance and design.
The stated prices apply to the specified storage and memory configurations and include applicable taxes. Actual purchase prices may vary depending on bank discounts, exchange bonuses and other promotional offers.
