Apple has scheduled its major September launch event for September 9, with the iPhone 18 Pro series expected to take centre stage.
The company could also unveil its long-rumoured foldable iPhone, reportedly called the iPhone Ultra.
Highlights
- Apple’s September 2026 event is scheduled for September 9 at 1 PM ET.
- The long-rumoured foldable iPhone could be one of the biggest announcements.
- The foldable device is reportedly expected to carry the iPhone Ultra name.
- Apple is also expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max.
- The standard iPhone 18 is reportedly not expected until 2027.
- Apple Watch Series 12 and two AirPods 5 models could also make an appearance.
Story
Apple has confirmed that its major September product event will take place on September 9, setting the stage for the launch of its next generation of premium iPhones and potentially its first foldable smartphone.
The event is scheduled for 1 PM ET and will be streamed online through Apple’s website and YouTube. The launch invitation reportedly carries the tagline “Surprise and shine.”
Among the most anticipated products is Apple’s long-rumoured foldable iPhone. Reports suggest the device could be introduced as the “iPhone Ultra” and feature a book-style folding design. If unveiled, it would mark Apple’s entry into the foldable smartphone category, where rivals including Samsung have already established multiple generations of devices.
Initial availability of the foldable iPhone could reportedly be limited, suggesting Apple may take a cautious approach to its first-generation foldable device.
Alongside the potential foldable model, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max. The two premium smartphones are tipped to focus on performance and efficiency improvements rather than a major redesign.
Reports suggest the upcoming A20 Pro processor could deliver up to 18 per cent faster performance while improving power efficiency by as much as 30 per cent compared with the A19 Pro.
However, consumers waiting for the standard iPhone 18 may have to wait longer. The base model is reportedly not expected to debut at the September event and could instead arrive in 2027.
Apple’s launch may extend beyond smartphones. Rumours also point to the introduction of the Apple Watch Series 12 as well as two versions of the next-generation AirPods 5.
The September event is therefore shaping up to be an important one for Apple, particularly if the company finally enters the foldable smartphone market. More details about specifications, pricing and availability are expected to emerge when Apple officially unveils its new devices.
