Key Highlights
- Ferrari launched its first fully electric vehicle, the “Luce”
- Ferrari shares dropped over 6% after the unveiling
- Luce is also Ferrari’s first-ever five-seater car
- Vehicle priced at around €550,000 ($640,000)
- Deliveries expected to begin later this year
- Investors worried about EV costs and brand identity
- Some fans believe electric models move away from Ferrari’s traditional image
- Ferrari says the EV still delivers the emotion and performance expected from the brand
Luxury sports carmaker Ferrari saw its shares fall sharply after unveiling its first fully electric vehicle, the “Luce,” marking a major shift in the company’s history and future strategy.
The company introduced the new EV model during a high-profile launch event in Rome, describing the car as the beginning of a “new chapter” for Ferrari. However, investors and some longtime Ferrari enthusiasts reacted cautiously to the announcement, leading to a significant drop in the company’s stock price.
Ferrari shares fell more than 6% shortly after the unveiling, reflecting growing market concerns over the company’s move toward fully electric vehicles. Analysts believe the reaction was driven by both disappointment over the car’s design and fears that electric technology could dilute Ferrari’s traditional supercar identity built around high performance combustion engines and iconic engine sound.
Ferrari’s First Fully Electric Car
The new Ferrari Luce which means “light” in Italian is the company’s first ever fully electric production vehicle and also its first five-seater model.
According to Ferrari, the car can accelerate from 0 to 60 mph in around 2.5 seconds and reach a top speed of nearly 192 mph. The vehicle is priced at approximately €550,000 (around $640,000), placing it firmly in the ultra-luxury segment.
Customer deliveries are expected to begin later this year.
Ferrari said all major EV components were developed and manufactured in-house at its Maranello facility in Italy. The design of the vehicle was handled by LoveFrom, the creative agency founded by former Apple design chief Jony Ive.
Why Investors Reacted Negatively
Market experts say Ferrari’s stock had already risen significantly ahead of the launch, and expectations for the new model were extremely high.
Analysts noted that many Ferrari fans remain emotionally attached to the company’s traditional gasoline-powered supercars known for their aggressive styling and signature engine sound. The fully electric Luce represents one of the biggest departures from Ferrari’s classic identity.
Some investors are also worried about the high research and development costs involved in EV production and whether demand for luxury electric sports cars will remain strong in the long term.
The launch comes at a time when several luxury carmakers, including Porsche and Lamborghini, have slowed down or reconsidered parts of their EV plans due to weaker-than-expected demand globally.
Ferrari Defends Its EV Vision
Ferrari CEO Benedetto Vigna described the launch as a historic moment for the brand, saying the company wanted to respect both new technology and Ferrari’s heritage.
He emphasized that electric vehicles can still deliver excitement and emotion to drivers, even without the traditional combustion engine sound.
According to Ferrari, the Luce has been designed to offer the same emotional driving experience that customers expect from the brand while attracting a new generation of buyers interested in electric performance vehicles.
