Key Highlights
- Noise launches new design-first ALT personal technology series
- ALT stands for “Alternative to Autopilot”
- ALT Watch 1 and ALT Buds Open win Red Dot Design Award 2026
- New ecosystem includes smartwatches, open-ear audio, and earbuds
- Products feature AI-powered tools and advanced audio technology
- ALT Watch 1 offers AMOLED display, GPS, and AI health insights
- Pre-bookings are live on Noise website, Amazon, and Flipkart
- National launch scheduled for June 16, 2026
India’s leading connected lifestyle brand, Noise has announced the launch of pre-bookings for ALT, a new design-first personal technology series aimed at consumers seeking expressive and intentional tech experiences.
ALT, which stands for “Alternative to Autopilot,” reflects the growing shift among young Indian consumers toward products that combine design, individuality, and meaningful technology rather than just basic functionality. The new ecosystem includes smartwatches, open-ear audio devices, premium earbuds, and AI-powered features designed around personal expression and modern lifestyles.
According to Amit Khatri, the ALT series represents Noise’s vision of creating technology that feels more personal and design-focused while continuing to deliver advanced innovation and performance.
The ALT ecosystem debuts with multiple new products including ALT Watch 1, ALT Buds Open, ALT Clip, ALT Buds, and ALT Buds (S). The products feature AI-powered functionality, open-ear audio technology, Hi-Res Audio support, AMOLED displays, Bluetooth 6.0 connectivity, advanced health tracking, and long battery life.
ALT Watch 1 and ALT Buds Open have also received the prestigious Red Dot Design Award 2026, highlighting the company’s focus on globally recognised product design.
The smartwatch features a 1.32-inch AMOLED display with 1000 nits peak brightness, built-in GPS, Noise AI features, AI transcription, AI-powered health insights, and support for fitness platforms including Strava, Google Fit, and Apple Health.
The audio lineup includes ALT Buds Open with open-ear comfort design, ALT Clip with clip-on wearable audio functionality, and ALT Buds with 35dB Active Noise Cancellation and Spatial Audio support.
Noise said the ALT series is designed for consumers who prefer intentional choices and products that reflect their personality and lifestyle preferences.
Pre-bookings for ALT Watch 1, ALT Buds Open, and ALT Clip are now live on the official website, Amazon, and Flipkart, while the national launch is scheduled for June 16, 2026.
Pricing
- ALT Watch 1: ₹5,999 (₹4,999 for pre-book users)
- ALT Buds Open: ₹4,499 (₹3,999 for pre-book users)
- ALT Clip: ₹4,499 (₹3,999 for pre-book users)
