Samsung India introduces exclusive offers on Vision AI Big TVs with AI Soccer Mode, targeting football fans ahead of major matches.
Highlights:
- Samsung launches ‘Big Game, Bigger Screen, Biggest Moments’ campaign.
- Vision AI Big TVs feature AI Soccer Mode for enhanced football viewing.
- Customers can receive a free soundbar or free TV with select purchases.
- Additional benefits include cashback, zero down payment, and extended EMI options.
- Vision AI lineup comes with a seven-year OS upgrade commitment.
GURUGRAM, June 12, 2026: Samsung India has launched a new consumer campaign titled ‘Big Game, Bigger Screen, Biggest Moments’, aimed at football enthusiasts looking to enhance their viewing experience with the company’s latest Vision AI Big TVs.
The campaign introduces a range of exclusive offers on Samsung’s 2026 Vision AI TV lineup, which features advanced artificial intelligence-powered technologies designed to deliver a more immersive sports-viewing experience. Central to the lineup is the AI Soccer Mode, a feature that uses real-time scene analysis to optimize picture and sound quality during football matches.
According to Samsung, AI Soccer Mode improves ball tracking with smoother motion, enhances colour accuracy for more vibrant visuals, and delivers stadium-like audio to recreate the excitement of live sporting events. The technology is designed to automatically adapt to fast-paced action, helping viewers stay engaged throughout the game.
The Vision AI TV range is also powered by Samsung’s Vision AI Companion (VAC), which integrates AI platforms including Bixby, Perplexity, and Microsoft Copilot. The system offers personalized content recommendations and intelligent assistance, enhancing the overall entertainment experience.
Additional AI-powered features include AI Upscaling Pro, which improves the quality of lower-resolution content by enhancing detail, depth, and contrast. Color Booster Pro delivers richer and more lifelike colours, while AI Sound Controller Pro automatically adjusts commentary, crowd noise, and background music to create a balanced and immersive audio environment.
As part of the promotional campaign, customers purchasing select Vision AI Big TV models can receive a complimentary soundbar worth up to INR 92,990 or a free television worth up to INR 214,990, depending on the model chosen. Samsung is also offering up to 20% cashback, zero down payment options, and flexible EMI plans extending up to 30 months.
Available in sizes starting from 75 inches and above, Samsung’s Vision AI Big TVs combine premium display technology with a broader ecosystem of services, including Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, Art Plus, and a seven-year operating system upgrade commitment.
Customers can explore the Vision AI Big TV lineup and avail of the campaign benefits through Samsung India’s retail stores and online sales channels. The initiative underscores Samsung’s focus on delivering next-generation home entertainment experiences tailored for sports fans and modern consumers.
