Hero MotoCorp has appointed Anuj Dua as Chief Business Officer for its premium segment
Hero MotoCorp has announced a major step to strengthen its premium mobility business by appointing Anuj Dua as Chief Business Officer – Premium Segment. The move is part of the company’s long-term strategy to expand its presence in India’s fast-growing premium motorcycle and scooter market.
Executive Chairman Pawan Munjal said changing consumer preferences and increasing demand for premium experiences are reshaping the global mobility industry. Hero MotoCorp plans to address this shift through innovation, design excellence, performance engineering, and stronger customer engagement.
The company has expanded its premium product portfolio with launches such as the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210, and Harley-Davidson X440 T. It is also investing in premium retail formats, motorsport initiatives, and rider communities to strengthen its brand positioning.
Anuj Dua will lead the premium business by driving product expansion, strategic partnerships, exclusive customer experiences, curated merchandise, and riding events. With leadership experience at Hero MotoCorp, Royal Enfield, and Bajaj Auto, he is expected to play a key role in accelerating Hero’s premium growth strategy.
