Magnum by Safari, the luggage brand from Safari Industries (India), appointed actor Saif Ali Khan as its brand ambassador as it seeks to strengthen its positioning among contemporary Indian travellers.
The association brings together Khan’s individual style with Magnum by Safari’s ‘Swag On The Move’ proposition, which focuses on contemporary design, functionality and affordability for Indian travellers.
The brand offers trolley bags starting at INR 1,400, along with trolley and duffle bags, positioning its products around design, durability and value. Magnum by Safari is available exclusively on Flipkart.
Saif Ali Khan’s association with the brand is built around his public persona of understated sophistication and individuality. The brand said his approach to style aligns with its proposition of carrying personal confidence and individuality while travelling.
Commenting on the appointment, Sudhir Jatia, Managing Director, Safari Industries (India) Limited, said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing brand affinity among a wider, dynamic audience across India.”
Khan said, “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel – simple, confident and with a sense of style. I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”
The campaign featuring Khan will roll out across Magnum by Safari’s key brand and consumer touchpoints, including Flipkart, the brand’s exclusive selling platform.
Magnum by Safari is a luggage brand from Safari Industries India Ltd, offering luggage and duffle bags for consumers seeking design, durability, and functionality at accessible price points. The brand draws on Safari Industries’ established presence in the luggage sector and targets a younger generation of travellers.
