New digital assistant offers instant, multilingual support to simplify life insurance decisions for customers.
Key Highlights
- Bandhan Life Insurance launches AI-powered chatbot ‘Bandhan Bandhu’
- Chatbot helps customers understand life insurance products and policy features
- Available 24×7 on both desktop and mobile versions of the company website
- Provides instant answers on premiums, coverage, eligibility, benefits, and policy terms
- Supports multiple languages for improved customer accessibility
- Designed to simplify the insurance-buying journey and improve customer experience
- Helps users explore products and make informed financial decisions
- Combines artificial intelligence with insurance product expertise
- Part of Bandhan Life’s broader digital transformation strategy
- Reinforces the company’s focus on customer-centric and technology-driven services
- Builds on existing initiatives such as digital onboarding and reduced paperwork
- Aims to make life insurance more transparent, accessible, and user-friendly for customers
News Story:
New Delhi, June 24, 2026: Bandhan Life Insurance, the life insurance arm of the Bandhan Group, has launched ‘Bandhan Bandhu’, an AI-powered chatbot aimed at helping customers better understand life insurance products and receive instant answers to their queries while browsing the company’s website.
Available 24×7 on both desktop and mobile platforms, the chatbot serves as a digital guide, assisting users with information related to premiums, coverage, eligibility, benefits, and policy terms. The initiative is designed to make the insurance-buying process simpler and more accessible for customers.
Enhancing Customer Experience
Life insurance can often be difficult for customers to navigate due to the complexity of policy features and financial terminology. Bandhan Bandhu has been developed to bridge this gap by providing quick, accurate, and multilingual responses that help users make informed financial decisions.
Maneesh Mishra said the chatbot is part of the company’s ongoing efforts to simplify customer interactions and provide greater clarity during the insurance selection process.
Powered by AI and Product Expertise
According to Sumanta Ghosh, the platform combines artificial intelligence with deep product knowledge, enabling customers to access relevant information instantly and improving transparency in the insurance journey.
The chatbot supports multiple languages and is designed to offer assistance whenever customers need guidance, whether they are exploring products or comparing coverage options.
Meeting Evolving Customer Expectations
Abhishek Rane said modern consumers increasingly expect fast, intuitive, and always-available support. Bandhan Bandhu has been built to meet these expectations by providing seamless access to information and helping users navigate insurance choices with ease.
Part of a Broader Digital Strategy
The launch of Bandhan Bandhu forms part of Bandhan Life’s broader digital transformation and customer-centric strategy. Over the years, the company has introduced several initiatives to simplify insurance purchases, including digital onboarding, streamlined income verification processes, simplified product offerings, and reduced paperwork requirements.
With the introduction of Bandhan Bandhu, Bandhan Life aims to further strengthen customer engagement and make life insurance more transparent, accessible, and user-friendly.
