Wipro Consumer Care will acquire TTK Healthcare’s Good Home and Eva brands for ₹256 crore.
The deal strengthens Wipro’s home care and personal care portfolio amid rising demand for premium consumer products.
Key Highlights
- Wipro Consumer Care to acquire Good Home and Eva brands for ₹256 crore.
- Acquisition expands Wipro’s home cleaning, air care and fragrance portfolio.
- The two brands generated ₹148 crore revenue in FY26.
- Deal marks Wipro Consumer Care’s 17th acquisition.
- Company aims to benefit from growing hygiene awareness and premiumisation trends.
- Transaction is expected to close by September 2026, subject to regulatory approvals.
Wipro Consumer Care & Lighting has signed an agreement to acquire TTK Healthcare’s Good Home and Eva brands for ₹256 crore, strengthening its presence in India’s fast-growing home care and personal care market.
The acquisition includes the Good Home range of home cleaning products and the Eva fragrance brand. Together, the two brands reported a combined revenue of ₹148 crore in FY2025-26 and have built a strong presence in their respective categories over the years.
According to Wipro Consumer Care, the acquisition aligns with its long-term strategy of expanding its consumer products portfolio through strategic investments. The company believes demand for home cleaning, hygiene, air care and personal fragrance products is increasing as consumers become more health-conscious and increasingly prefer premium products.
Managing Director Kumar Chander said the acquisition will strengthen Wipro’s presence in categories where consumer demand is witnessing sustained growth. He added that the company plans to retain the existing brand identities while leveraging Wipro’s extensive distribution network, marketing capabilities and product innovation expertise to accelerate growth.
For Wipro, this is the 17th acquisition in its consumer care business, highlighting its strategy of expanding through mergers and acquisitions in addition to organic growth.
The deal also complements Wipro’s existing portfolio, which includes well-known brands such as Glucon-D, Santoor, Yardley, Chandrika, Nirapara and Brahmins across personal care, food and home care segments.
The transaction is expected to be completed by September 2026, subject to customary regulatory approvals.
The acquisition reflects growing competition in India’s FMCG sector, where companies are increasingly focusing on premium products and established brands to capture higher consumer spending.
