Key Highlights
- Ultraviolette has launched the ‘Kill The Petrol Bill’ programme across India.
- Customers can receive cashback of up to Rs 30,000 when purchasing eligible electric motorcycles.
- Cashback is calculated based on the distance covered on a petrol-powered two-wheeler over the past two years.
- Riders with 60,000 km usage history can receive cashback worth Rs 24,000.
- The offer is available on the Ultraviolette F77 and the newly launched X-47 crossover motorcycle.
- The company claims EV owners can save between Rs 3,000 and Rs 5,000 per month on fuel expenses.
- Ultraviolette is expanding its EV portfolio and plans to launch the Tesseract electric scooter in January 2027.
Ultraviolette Introduces Cashback Programme to Accelerate Shift from Petrol Bikes to Electric Mobility
New Delhi, June 7, 2026: Electric performance motorcycle manufacturer Ultraviolette Automotive has announced a new customer incentive programme called ‘Kill The Petrol Bill’, aimed at encouraging Indian riders to transition from conventional petrol-powered motorcycles to electric vehicles.
Under the newly launched initiative, customers purchasing the company’s electric motorcycles can receive cashback benefits of up to Rs 30,000, depending on their riding history and usage of petrol-powered two-wheelers. The programme is available for buyers of the Ultraviolette F77 electric motorcycle and the recently introduced Ultraviolette X-47 crossover motorcycle.
The campaign comes at a time when India’s electric two-wheeler market is witnessing rapid growth, supported by rising fuel prices, growing environmental awareness, and increasing investments in EV infrastructure.
Cashback Linked to Past Petrol Bike Usage
Unlike conventional discount schemes, Ultraviolette’s cashback programme calculates benefits based on the number of kilometres a customer has ridden on a petrol motorcycle over the previous two years.
According to the company, riders who have covered substantial distances on their existing fuel-powered motorcycles stand to receive higher cashback rewards. For example, a customer with a riding history of 60,000 kilometres over two years can receive cashback worth Rs 24,000 when upgrading to an eligible Ultraviolette electric motorcycle.
The maximum benefit available under the programme is capped at Rs 30,000, making it one of the more unique customer acquisition initiatives currently being offered in India’s premium electric motorcycle segment.
Focus on Long-Term Fuel Savings
Ultraviolette says the initiative is designed not only as a purchase incentive but also as a demonstration of the long-term economic advantages of electric mobility.
The company estimates that riders switching from petrol-powered motorcycles to electric alternatives such as the F77 or X-47 could save between Rs 3,000 and Rs 5,000 per month in fuel expenses alone. With petrol prices remaining elevated across many parts of the country, operating cost savings have emerged as a major factor influencing EV adoption.
Industry observers note that lower running costs, reduced maintenance requirements, and government support for clean mobility continue to strengthen the appeal of electric two-wheelers among urban and suburban consumers.
Expanding Product Portfolio
The Ultraviolette F77 remains the Bengaluru-based company’s flagship electric motorcycle and has established itself as one of India’s most technologically advanced electric performance bikes. The model is available in multiple variants and offers features such as connected technology, advanced battery management systems, and extended riding range.
More recently, Ultraviolette expanded its lineup with the launch of the X-47 crossover, targeting riders seeking a versatile electric motorcycle suited for both daily commuting and recreational riding.
The company has also been investing heavily in expanding its retail and service footprint. New experience centres, enhanced after-sales support, and a growing charging ecosystem form part of its broader strategy to increase EV adoption across India.
Looking Ahead
Ultraviolette’s ambitions extend beyond motorcycles. The company is preparing to enter the electric scooter market with the launch of the Tesseract, which is expected to arrive in January 2027.
As competition intensifies in India’s electric two-wheeler sector, manufacturers are increasingly introducing innovative financing options, exchange schemes, and ownership benefits to attract customers. Ultraviolette’s ‘Kill The Petrol Bill’ campaign reflects this trend while highlighting the financial advantages of switching to electric mobility.
With rising fuel costs and expanding EV infrastructure, initiatives such as these are expected to play a significant role in accelerating India’s transition toward cleaner and more sustainable transportation solutions.
